PORTLAND, Ore. – Oct. 4, 2012 – Omission Beer, the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional beer ingredients – including malted barley – that are specially crafted to remove gluten, is now widely available in the Phoenix area. Retailers carrying Omission Lager and Omission Pale Ale can be found using the brewery’s beer finder, located at www.findomissionbeer.com.
Brewed by Widmer Brothers Brewing in Portland, Ore., gluten levels in every batch of Omission beer are measured by the brewery and an independent lab using the R5 Competitive ELISA test. This test ensures that the beer measures well below the Codex gluten-free standard of 20ppm or less. To date, gluten levels in every batch of Omission beer have been undetectable at a threshold of less than 10ppm, the lowest detectable gluten level for fermented beverages tested using this method. Test results for every batch of Omission beer are available to consumers at: www.omissiontests.com.
“Omission Lager and Omission Pale Ale are two great-tasting craft beers, and we’re eager to share them with the Phoenix community,” said Terry Michaelson, CEO. “Omission Beer exemplifies the creativity and innovation of craft brewing. As a diagnosed celiac of 12 years, I could not be more excited to share these beers with the gluten-free and beer communities, especially as we continue to hear enthusiastic and positive stories from fans who wouldn’t otherwise be able to enjoy great-tasting craft beers.”
In response to consumer feedback, the brewery launched an online forum where fans can share stories about their experiences drinking Omission beer. These experiences, dubbed “O” Moments, can be shared at www.o-moments.com.
Omission Beer was released this spring by Craft Brew Alliance (CBA), but was initially only available in Oregon. Following the beer’s success in the state and requests received from across the country, the brewery initiated a phased national rollout.
Omission Lager and Omission Pale Ale
“Omission Beer offers two great-tasting craft beers for people who may not have been able to fully enjoy craft beers brewed with malted barley,” said Joe Casey, brewmaster. “Omission Lager and Omission Pale Ale are approachable beers and true expressions of their respective styles. With gluten sensitivities on the rise, these are great beers to have on hand when you want to ensure you have a craft beer option for anyone of legal drinking age to enjoy.”
Omission Lager is a refreshing and crisp beer, brewed in the traditional lager style. Perfect for a variety of occasions, Omission Lager’s aromatic hop profile offers a unique, easy-drinking beer for those looking for a lighter and approachable beer style. Bold and hoppy, Omission Pale Ale is a hop-forward American pale ale, brewed to showcase the Cascade hop profile. Amber in color, Omission Pale Ale’s floral aroma is complemented by a caramel malt body, making for a delicious craft beer.
|About Omission Lager
|About Omission Pale Ale
Malts: Pale, Caramel 10
Hops: Citra, Sterling, Mt. Hood
Malts: Pale, Caramel 10, Dark Munich, Carapils
Hops: Cascade, Citra
Omission Lager and Omission Pale Ale have a suggested retail price of $9.99 per six-pack and are now available in 12-ounce bottles at retailers and bars throughout the U.S.
About Omission Beer
Omission Beer is a new brand of craft beers introduced in 2012 by Craft Brew Alliance in Portland, Ore. Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional beer ingredients, including malted barley, that are specially crafted to remove gluten. Each batch of Omission Beer is tested using the R5 competitive ELISA test to ensure that it contains gluten levels that meet the brewery’s strict standards. Drinking is believing.
About Craft Brew Alliance
Craft Brew Alliance (CBA) was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. CBA launched Omission beer in 2012. For more information about CBA, visit www.craftbrew.com.
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