OMISSION BEER RELEASES OMISSION LAGER AND OMISSION PALE ALE NATIONALLY THROUGH PHASED ROLLOUT

PORTLAND, Ore. – May 17, 2012 Beginning this week, Omission Beer will start distributing Omission Lager and Omission Pale Ale, the first two craft beer offerings from the new brand, nationally. Previously available only in Oregon, the phased rollout will begin on the West Coast and is expected to be available nationwide by mid-June.

Announced in late March by Craft Brew Alliance (CBA), Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting craft beers with traditional ingredients—including malted barley—that are specially crafted to remove gluten. Brewed by Widmer Brothers Brewing in Portland, Ore., Gluten levels in every batch of Omission beer are measured by the brewery and two independent labs using the R5 Competitive ELISA test to ensure that the beer meets the brewery’s standards. Test results for every batch of Omission beer are available to consumers at: www.omissiontests.com.

“After introducing Omission Lager and Omission Pale Ale in Oregon last month, we’re eager to share our great-tasting brews with the rest of the country,” said Terry Michaelson, CEO. “Omission is a testament to the creativity, innovation and dedication of our team. As a celiac, I’m thrilled with the result, and think others in the celiac and craft beer communities will be, too.”

Omission Lager and Omission Pale Ale

“We wanted to offer great craft beers to people who aren’t able to fully enjoy the craft beer experience due to gluten intolerance,” said Joe Casey, brewmaster. “Omission Lager and Omission Pale Ale are approachable beers and are true expressions of their respective styles. We’re looking forward to sharing both beers with people across the United States.”

Omission Lager is a refreshing and crisp beer, brewed in the traditional lager style. Perfect for a variety of occasions, Omission Lager’s aromatic hop profile offers a unique, easy-drinking beer for those looking for a lighter and approachable beer style. Bold and hoppy, Omission Pale Ale is a hop-forward American pale ale, brewed to showcase the Cascade hop profile. Amber in color, Omission Pale Ale’s floral aroma is complemented by caramel malt body, making for a delicious craft beer.

About Omission Lager

 

About Omission Pale Ale

 

Ingredients

Malts: Pale, Caramel 10

Hops: Citra, Sterling, Mt. Hood

 

Profile

IBU: 20

ABV: 4.6%

 

Ingredients

Malts: Pale, Caramel 10, Dark Munich, Carapils

Hops: Cascade, Citra

 

Profile

IBU: 33

ABV: 5.8%

 

Omission Lager and Omission Pale Ale have a suggested retail price of $9.99 per six-pack and will be available in 12-ounce bottles at retailers and bars throughout the United States.

About Omission Beer

Omission Beer is a new brand of craft beers introduced first in Oregon in early April by Craft Brew Alliance in Portland, Ore. Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional ingredients, including malted barley, specially crafted to remove gluten. Each batch of Omission Beer is tested using the R5 competitive ELISA test to ensure that it contains gluten levels that meet the brewery’s strict standards. Drinking is believing.

About Craft Brew Alliance

Craft Brew Alliance was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. Craft Brew Alliance launched Omission beer in 2012. For more information about CBA, visit www.craftbrew.com.

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